This article will teach you how to manager your investor pipeline by adding investors to a fundraising event or make a contribution, and move them in the investment process (from potential to invested).
You can add investors and move them through the investment process for an asset and/or funds in two situations:
1. When the asset/fund is in its initial fundraising stage.
2. When the asset/fund is under management, and you wish to add additional contributions.
Depending on the case, select the asset/fund that you wish to add investors to. If it's under management, after selecting it, navigate to the contributions tab, and create a contribution (or select an existing one which has a status of "In Progress").
Adding investors:
There are multiple ways in which you can select and add potential investors to the fundraising of an asset:
1. Use our AI Ranking feature:
a. Click "Use Covercy's AI Ranking to see your investors' likelihood to invest".
b. You can start the AI Ranking process on all your contacts by clicking the "Rank All" button, or select only some of your contacts, and click "Rank" to rank only them.
c. Once the ranking process is complete, you will see a list of your contacts, and the assigned ranking to each one of them.
d. You can use the filters above the table to display only contacts with Higher likelihood to invest (or any other likelihood).
e. Select the investors that you wish to add as potential investors to the fundraising, and click "Add".
AI Ranking is a premium feature. To add it to your account, please contact us.
2. Choose investors from your contact list:
a. Click Choose Contact from Your List, and a dialog will open.
b. You can filter the list using the different filter options to help you find the right ones.
c. Select the investors you wish to add to the fundraising.
d. Click "Add"
3. Sometimes, an investor you wish to add is still not in your contacts list. You can create a new contact and add it as an investor:
a. Click "Add a new contact", and a "Create Contact" dialog will open.
b. Fill out the contact's details on the "Contact details" tab.
c. A contact can invest in the name of another person ("investing entity"). If that's the case for that contact, you can specify the related investing entities in the "Investing entities" tab. You will later be able to find and edit the contact and his investing entities.
d. When you are done setting up the new contact, click "Save".
e. If you added multiple investing entities to that contact, you will be asked which of them you want to add as an investor to the current fundraising.
4. Covercy also supports a "Fund" structure. A fund can invest in an asset or in another fund, and if you already have a fund which raised money, and is in "Under Management" status, you can choose it from the drop-down list of funds, and it will be added as an investor.
Fund structure is a premium feature. To add it to your account, please contact us.
Potential Investor
When you add a new investor to a fundraising, it at a status of "Potential".
These are the thing you can do on this status:
1. Fill in the estimated amount this investor is going to invest (can be changed later).
The estimated amount you fill will be reflected in the "doughnut" chart at the top of the page, and it can help you better understand the current status of your fundraising.
Tip: Since in that case the amount is only an estimate, you will notice that the percentage it fills in the chart is half of the actual percentage from the target amount.
2. Send an offering deck with a personalized message to the investor. You may need to add an offering deck to the asset / fund if you haven't already done that.
a. Click Send Offering Deck. Write a personal message to the investor, and click "Send".
The investor will receive an email with your personalized message, and a link to an "Investment Opportunity" page. On that page, the investor can read information about the asset, download the full offering deck and answer a quick question about his level of interest in that asset / fund. He can also attach a short message with his response, and you will be able to see it.
Interacting with the investor and collecting his interest level is part of the LP Engagement premium feature. To add it to your account, please contact us.
3. Once you know that the investor is interested, move him to Soft Circled status by clicking the Soft Circled status button, or the "Mark as soft circled" button at the bottom.
Soft-Circled Investor
Signed investor
When the investor is in Signed status, it's time to send him a payment request, in order to collect the investment funds.
1. First, you can upload the signed agreement here, in case it was signed outside of Covercy.
Initiate the Capital Call
Now that you have completed the agreement, the next step is to issue a Capital Call to complete Fundraising.
For Detailed steps on how to do that, please refer to the Fundraising with Capital Call article.